Why I Started Found Goods

What I kept noticing over and over is that things being sold aren’t made well anymore. Why are these shirts as thin as tissue paper, why did my jeans rip after only 4 months? Then I noticed it was harder and harder to just find regular cotton clothing, and forget about the days of just buying a 100% silk shirt off the rack. Everything is a blend, poly cotton viscose. What in the world is that? I want a cotton shirt. And then furniture. Why is everything made of particle board with a painting of a wood grain on it? It seems like things are getting cheaper and cheaper.

Somehow in the last 50 years “good” was replaced with “good enough”, and now with, well if there’s nothing else available then they’ll be forced to buy our junk. I said no more. Now I’m not going to attempt to figure out the economics of the market at scale or why goods and services have changed for the worse. All I know is that when I buy a sweater I don’t want it to pill and be destroyed after three washes. The sad thing is, the current younger generation has grown up not even knowing what quality things look and feel like.

This is why I created Found Goods. I got tired of constantly researching, label checking, reading reviews and forums. I got tired of trying to figure out why grass fed doesn’t mean grass finished and if my meat is really meat and not some concoction created in a secret lab in some far off exotic land, ready to escape and infect the world. I wanted everyone to be able to breathe a sigh of relief and find products and experiences that are high quality, well crafted, properly constructed and presented, without having to sift through mountains of swill, ripoffs, and fall-apart trash.

About Fast Priced Fashion

This is what I realized. If something isn’t built to last, it’s not a good deal, even if it’s lower priced. It’s just a piece of future trash. I am not trying to be retro or nostalgic. I would love to go out to the mall and buy a brand new pair of button fly jeans in heavy full cotton denim without a “stretch”, that will last me three years without tearing the crotch. But I can’t. I have to get those on Ebay now, from the 90s. Or I have to search far and wide across the internets to find special clothing companies. Which is what I did.

My goal is to bring you things made by people who care about what they’re making, who are actually proud of their product and want you to be proud to own it. Not people trying to sell you a subscription to paper jeans. This shouldn’t be that hard. People shouldn’t have to churn their own butter by hand. The bar is pretty low, yet somehow modern goods have managed to not clear it.

Aaron Peta, Founder of Found Goods.

Not On Found Goods

Here are the types of things you won’t see on Found Goods, full stop, no matter how popular or well-marketed they are.

  • Clothing where synthetic fibers dominate the product line.
  • Food concocted with seed oils, fake meat, or high-fructose corn syrup, or just ultra processed 45 ingredient slop.
  • Particleboard furniture factory painted with wood grains, or chairs and sofas made of pleather, microfiber or micro-suede whatever in the world that is.
  • Anything designed to break on schedule so you buy it again.

I also attempt to remain somewhat neutral and not take sides.

Found Goods Biases

Everyone has emotional opinions about food. Diet is like religion. I believe in the ancestral style of eating, which leans towards paleo, keto and carnivore. But if you are vegan or vegetarian I wish you the best of health. A real tomato from a local farm and a real piece of grass finished beef from a local ranch are both genuine in the way we care about. Look for the tags carnivore-friendly, vegan-friendly, whatever fits, and shop accordingly. We aren’t going to judge your eating choices, we just want to help ensure that what you buy is what it says it is.

Here are Found Goods full lists of opinions and biases on products, services and the market.

I believe that:

  • Meat is better than fake meat.
  • Cotton is better than polyester.
  • Silk is better than rayon.
  • Leather is better than pleather.
  • Wood is better than vinyl plank.
  • Hardwood is better than particle board.
  • Having to shake it up is better than adding stabilizers and emulsifiers.
  • Wool is better than acrylic.
  • Flax linen is better than mystery linen.
  • Solid wood is better than MDF.
  • Glass is better than plastic.
  • Cast iron is better than nonstick coatings.
  • Stainless steel is better than disposable cookware.
  • A real book is better than the Ebook version.
  • A record, CD, or cassette is better than having a million playlists you skip through.
  • A well-made tool is better than a fall apart one.
  • Repairable is better than replaceable.
  • Handmade is better than mass-produced.
  • A local farm is better than an anonymous supply chain.
  • Fresh food is better than food that won’t spoil in a box for years.
  • Butter is better than margarine.
  • Tallow is better than seed oil.
  • A real restaurant is better than a Sysco clone chain.
  • A house with individuality and character is better than a house that looks like every other house.
  • Old quality things are better than imitation antiquing.
  • Natural materials are better than materials pretending to be natural.
  • Things made to last are better than things made to be replaced.
  • Knowing who made something is better than not knowing where it came from.

Found Goods isn’t the biggest list. If it was, it would be filled with junk. But I hope it’s the one you come to trust. If you have to wonder whether something here is legit then I haven’t done my job. Quality Only is the entire point of Found Goods.

Found Goods. Things Worth Finding.

I hope you find your goods! Thanks, Aaron.

Read about Found Goods Categories here

To Start Using Found Goods get the app here

A narrow entryway filled with neatly arranged magazines and brochures on a wooden shelf. The wall features several framed posters, mostly promoting travel and lifestyle content. The ambient lighting casts a warm glow, creating a cozy atmosphere.

Our Approach

Why we curate

We filter the noise and share what’s genuinely worth finding.

What we find

What we find

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